OUR STORY


Welcome to THE FASHION WOK a global, online Fashion & Lifestyle shopping destination cooking the yummiest designer creations 24/7 actively supporting both established and emerging designers & artisans from around the globe. We're so happy to see you! 

We are an Australian-owned business and our Fashion Retail story started back in 2008 in Chapel street, Melbourne, Australia with the opening of our first multi-designer bricks & mortar boutique store which soon became the chosen shopping destination of the who's who of the Global & Australian celebrity circuit with our designs making regular appearance on the Red Carpet for movie premieres, TV shows, Award nights & International beauty pageants. We are also proud to be featured in top local Australian & International media publications like 'Ultimate Shopping Guide to Melbourne' by Herald Sun & True Local, Fashion Blog 'Style Melbourne', 'Top Melbourne Boutiques' by 'WCities Travel Guide' in San Francisco USA, Marriott Hotels Luxury magazine as 'Top Shopping destination of Melbourne' to name a few. 

OUR PRODUCTS
Our products are ethically produced and we are proud to collaborate & showcase products from designer brands to NGOs to individual Artisans supporting products that come from diverse backgrounds & own a piece of history. 

We are a Boutique-style store and the collections we curate & showcase for you:
-are modern & contemporary in design using traditional art techniques
-are truly 'unique' & 'exclusive' as we stock products with a SUPERIOR quality, however, LIMITED in quantity (usually one piece per size & design so if it's gone it's actually gone!)
- are born from the passion of independent designers and artisans
- are full of intricate beautiful detailing where each creation owns an individual character and is handcrafted with thought, care & lots of love.

OUR MISSION
We are extremely passionate about restoring & reviving the legacy of craftsmanship using old weaving techniques which are slowly getting extinct as we are rapidly losing generations of artisans' skills. Our weavers & artisans are struggling for their survival as they have inherited the craft from their ancestors but do not have the means to gain exposure, scale their business and connect with people who care about their story.

THE FASHION WOK is a step in that direction for independent designers and artisans to tell their story and interact with a global community who not only love all things creative but in particular like to connect with the story behind a design's inspiration, its people and the process.

We promise to offer & intrigue you with an 'experience' of high creativity, best service, best quality (and more!) through our platform. We hope you will enjoy being 'different & unique' shopping our great products & along the way support our weavers, artisans and embroiders who make our products possible for you. Wishing you a wonderful shopping experience at www.thefashionwok.com!

Big Love, The Fashion Wok team x


 

BECOME OUR VIP
Enjoy 10% off your 1st Order & a VIP Access to our Secret Sales, Freebies, 'Cheese & Wine' Invites, 1st dibs on our New Arrivals & more.. we promise NO SPAMS ever! x